One platform, all-inclusive

Everything you sell is a ticket product: an entrance ticket, a parking pass, a locker, or a workshop. You create as many as you want and organize them into categories that expand and collapse in the shop.

• Your own name, description, sales period, and stock per product.
• Minimum and maximum per order, and sales per item or per fixed quantity (for example, per two or per five).
• Automatically add a product to the order as soon as the shop opens.
• Choose for each product whether it is sold online, at the checkout, or on both.

Our advice: do not show more than six choices at a time. A short list makes ordering more pleasant.

The price of a ticket is made up of one or more lines. Each line has its own description, amount, and VAT percentage. Together, they form the price your visitor pays.

• Different VAT rates within a single ticket, for example admission and refreshments.
• Show one line separately ("€ 30.00 + € 1.00 service fee") or everything as one all-in price.
• Indicate per product whether it can be refunded. If not, this is clearly stated in the shop.

SimpleTicket does not add any service fees to the price for your visitor itself. If you want to charge them, you decide how much.

A pass is a single ticket for a multi-day event. The visitor keeps the same barcode, and you determine when it becomes valid again.

• You schedule a reset on a date and time. All scanned tickets for that product are valid again afterwards.
• Can be set per scan option, for example for the entrance but not for parking.
• After the reset, you will see how many tickets have been revalidated.

Suitable for weekend tickets, campsites, and festival weeks.

With time slots, your visitor chooses a day and time in addition to the number of tickets. You enable them per ticket product and configure them completely freely.

• You determine the dates, weekdays, and start and end times yourself.
• You set how many tickets are available per time slot.
• You set the margin within which a ticket can still be scanned before and after the deadline yourself.
• If someone arrives outside their time slot, an authorized employee can still approve the ticket.

Suitable for guided tours, workshops, attractions, and days when you want to spread out the crowds.

For venues with fixed seating, display a seating plan in your ticket shop. The visitor clicks on their seats and they are immediately added to the order.

• You manage the seating plan and sections in your own Seats.io account.
• You link the account once with your API keys in the platform settings.
• For each event, enter the Seats.io event key, and for each ticket product, select the seat type.
• For a series of performances, you can set up the next one from a template in no time.

Early bird, regular, last tickets: your sales phases follow one another without you having to be present.

• You choose at what percentage sold or reserved the next product appears in the shop, for example at 85 percent.
• With "show sold out immediately", the notification appears as soon as everything is reserved.
• Uncompleted orders will not return to sale, ensuring that sold out truly remains sold out.

For a run, tour, or tournament, every participant automatically receives a start number upon registration.

• You enable the option on the ticket product, for example by distance.
• The number is assigned immediately upon ordering.
• For each ticket product, you set the starting number for the numbering, so that each distance has its own sequence.
• Combine it with extra questions per participant, such as shirt size or club.

You determine from when a purchased ticket is available for download. Until that moment, the QR code is not visible, not even in the wallet app.

• Can be set per ticket product, by date and time.
• The buyer sees that they have a ticket, but cannot yet forward it or put it up for sale.
• This is how you discourage direct resale for a profit.

Sometimes you want tickets without anyone ordering them in the shop, for example for a point of sale, a sponsor, or your own printed materials. With a ticket batch, you create them all at once.

• A batch of PDF tickets, ready to print or hand out.
• Or a CSV file containing only the barcodes, for example to have printed on your own cards or wristbands.
• Scan all tickets and barcodes at the entrance just like any other ticket.

The basic rate applies to PDF tickets, and the reduced rate to a CSV list with barcodes.

For each event, create as many guest lists as you need: invitees, press, artists, or security. Everyone signs up via the list link and enters their own details.

• You accept or reject each request. Outstanding requests are listed in your overview.
• For each list, you choose which data to request and whether tickets are sent.
• Tickets on: scan at the entrance. Tickets off: check in manually.
• Own emails for application, acceptance, and rejection, and import and export via Excel.

Everything about the guest list

A club, hall, or other venue can be registered as a location in SimpleTicket. This is convenient for organizers and generates revenue for the venue.

• External organizers select the location instead of manually entering the address.
• Their event automatically appears in the venue's event calendar: the general ticket shop with everything taking place.
• The venue receives a kickback per ticket sold for events by external organizers.

More for clubs and venues

More for concert halls and theaters

For sponsors, business associates, or prize winners, you send tickets directly from the event, without anyone having to make a payment.

• Enter the details for a single recipient.
• Or upload a completed Excel template and send an entire list at once.
• Free of charge under the fair use policy: 10 percent of the number of tickets sold per month, up to a maximum of 300. Above that, the reduced rate applies.

Visitor questions often boil down to the same thing: where is my ticket, and what time does it start? The support page intercepts those questions before they reach you.

• You add your own frequently asked questions, per event and for your entire organization.
• Visitors enter their email address and receive the email with their tickets again.
• Anyone who goes to the general support page will automatically be directed to the event for which they last viewed tickets.

The email after an order is the first thing your visitor receives from you. You decide what it looks like.

• Use the basic template and upload only your own banner.
• Or write the content entirely yourself, with extra information and buttons.
• With the built-in translation, you convert your text to other languages in one go.
• You choose which template is used per event.

A visitor who can order in their own language is less likely to drop out. That is why the ticket shop, the support page and the queue are available in eight languages.

• Dutch, English, German, French, Spanish, Italian, Polish and Portuguese.
• The visitor chooses their own language in the shop.
• In your dashboard, you can see in which languages orders are being placed.

For events with an age limit, request the date of birth and set the minimum age.

• The minimum age is clearly stated in your ticket shop.
• The shop performs an initial check: anyone who is too young on the date of the event cannot order.
• A visitor can enter a different date, so the check at the door remains up to you.

You decide where your visitors order. You can use the three methods side by side.

• The link to your event: every event has its own shop with its own address.
• The general shop: one address with an overview of all your events.
• An iframe on your own website. The shop then adopts the background of your site; a custom background photo or video from the shop is not displayed there.

More about ticket shops

Your ticket shop looks like your event. Visitors see your brand, not ours.

• Your own logo and a brand color for buttons and links.
• A background photo or a YouTube video behind the shop, with adjustable transparency.
• Configurable per event, with a default for events without custom design.
• A custom background for your PDF tickets and a custom banner in your emails.

More about ticket shops

When you open a sale, everyone arrives at the same time. The queue handles that rush, ensuring your shop keeps working for those whose turn it is. We built it ourselves.

• You turn it on yourself, or the platform does so automatically if interest rises higher than expected during the countdown.
• At the start, everyone waiting receives a random number. Being ready early or opening many tabs yields no advantage.
• The system lets as many people through per minute as the capacity can handle and scales up with the volume of traffic.

You lock your ticket shop with access codes. Only those with a valid code can order.

• For a private presale, members or business associates.
• You manage the codes per event in the backoffice.
• Unlike a voucher code, an access code does not provide a discount, only access to the shop.

During the ordering process, you ask the questions you need answered, such as dietary preferences, shirt size, or company name.

• Open answer (also numbers only), one choice or multiple choices.
• Linked to the ticket products to which the question applies.
• Once per order, or per ticket if you want to know for every visitor.
• The answers are included in your reports and are included in webhooks.

Without personalization, you only know the buyer. With named tickets, you know who enters with each ticket. The naming takes place after the purchase.

• Mandatory: if you enable personalization for the event, every ticket must be issued in the name of the ticket holder.
• Voluntary: even without that setting, a buyer can register their tickets in their name, with first and last name. This way, a group of friends shares the tickets and everyone has the correct ticket.
• In the scanner app, you search for a visitor by first name, last name, email address, or barcode.
• When reselling via TicketSwap, the new buyer's details automatically appear on the new ticket.

If you use the check-in system, you verify the details at the counter and adjust them if necessary, for example for a badge.

Not everyone buys in advance. With the POS system, you sell on location, in the same system as your online sales.

• The cash register works in the browser, on a laptop or tablet.
• With a receipt printer, you print the ticket immediately after selecting the payment method.
• We also supply all-in-one cash registers with touchscreen and built-in printer.
• Cashiers are given their own role and only see the cash register.

If you frequently organize the same type of event, you only need to set it up once.

• You save an event as a template, with ticket products, design, and settings.
• You create a new event from the template. You only adjust the date and the details.
• For weekly club nights, series of performances, and annual editions.

If your event needs to be postponed or cancelled, you want to handle it quickly and properly.

• A wizard walks you through the choices: reschedule or cancel, and what that means for your visitors.
• Your visitors automatically receive an email.
• Refunds are being initiated for you.
• Individual orders are also refunded, excluding cancellations.

With mailing lists, you send a newsletter to the people you want to reach, without a separate email tool.

• You define a target audience and write your message.
• You work with the same templates as your ticket emails, with your own banner and a button to your shop.
• If you are already using Mailchimp, that integration will simply continue to work.

Everything about mailing lists

If your sale is not yet open, have interested parties register in advance. This way, you know beforehand how much demand there is and who you need to notify.

• Anyone who registers receives a personal code.
• If he opens the shop with that code, his details are already filled in.
• You can forward every registration to your own system using a webhook.

With voucher codes, you give a discount or a free ticket to whoever you choose.

• Per event, so that the code is only valid there.
• Or at the organizational level, valid for all your events.
• To be used for promotions, partners, exhibitors, and business relations.

You want to know which advertisement sells tickets. To do this, you add your own tracking pixels to the ticket shop for each event.

• Your own pixels in the shop, so your advertising platform can measure sales.
• Set the title, description, and image that appear when someone shares the link to your shop on social media.
• A separate link for each ambassador, if you want to track sales per person.

If you add UTM tags or other data to the link to your ticket shop, SimpleTicket stores them with every order that follows. That way you can see afterwards which campaign, newsletter or advert a sale came from.

• All metadata from the link is saved with the transaction, such as utm_source, utm_medium and utm_campaign.
• When you download reports, you choose whether the metadata is included as extra columns.
• In the statistics overview you filter on metadata and compare campaigns with each other.

The more consistently you tag your links, the more complete the picture of what your marketing delivers.

If you work with ambassadors, promoters, or influencers, you want to know what their efforts yield.

• Each ambassador receives a personal link for each event.
• You set sales goals, down to the ticket product level, and tasks that the ambassador checks off.
• The ambassador sees his numbers on his own dashboard, not revenue.
• This way, you reward based on results instead of promised reach.

More about the ambassador system

The scanner app turns any phone into a ticket scanner. You don't need any special hardware to get started.

• Up to approximately 1,000 tickets per device per hour.
• Log in by scanning a QR code from the backoffice, without a password.
• Search for a visitor by first name, last name, email address, or barcode if scanning fails.
• A login per event expires automatically upon completion. A login for the entire organization provides access to all your events.
• You decide whether scanning staff are allowed to see the numbers.

All scanning solutions

If your visitor numbers increase, professional hardware pays off. It works with the same data as the app, so you can use them side by side.

• Zebra TC27: our recommendation for approximately 2,500 visitors or more. Up to 1,800 tickets per hour, with a pistol grip.
• Smart Access Turnstile: gates where visitors scan themselves, up to 900 tickets per gate per hour.
• The gates are intended for campsites, festival weeks, and grounds that are open longer.

All scanning solutions

The Entrance Manager shows how the flow is progressing during your event, so you can make adjustments before a queue forms.

• Inflow per hour, per quarter hour for the last three hours, and per minute for the last half hour.
• You choose which events and ticket products you follow.
• With the shareable view, your Event Control Center watches along without logging in.

More about entrance management

For trade fairs, conferences, and business events, you print the badge the moment the participant checks in, directly from SimpleTicket.

• Scan the ticket, check the details, adjust them if necessary, and print.
• On A6 paper, Dymo stickers or Expo badge.
• With a barcode or a vCard QR for exchanging contact details.
• We can supply the printers.

For badge printing, a surcharge of €0.35 per ticket with the entry scan option applies, including for free tickets, excluding materials and hardware.

More about badge printing

A ticket does not only have to grant access. For each ticket product, you choose what it can be scanned for.

• Entry, including multiple entries: up to fifty scans per ticket.
• Coins: the number appears in the scanner app.
• Parking, bus transport, and lockers, each with its own scan.
• Options can be combined, for example, entry with parking on a single ticket.
• With a different scanning period, a ticket is only valid during a specific time slot.
• With an exit scan, a ticket becomes valid again, for example between the campsite and the festival grounds.

In the backoffice, there is an assistant you can ask a question in plain language. He knows the platform and knows which page you are on.

• Answers to most questions you have as an organizer, without searching through manuals.
• Explanation in the context of the screen you have open.
• He can also create things for you, such as a webhook with the details from your conversation.

The assistant does not replace our staff. If you prefer to speak to someone, our support team will assist you via email and telephone.

If you are already working with your own AI assistant, you connect it to your SimpleTicket account via the Model Context Protocol (MCP).

• Your assistant can do the same as the built-in one: retrieve reports, create webhooks, and more.
• For example, you request today's sales figures without logging in.
• MCP is an open standard that more and more AI assistants support.

More about integrations

A webhook sends data to another system the moment something happens. This ensures your CRM, accounting, and dashboards stay up to date automatically. You turn the webhook on or off per event.

• Orders: created, modified, resent and (partially) refunded.
• Failed or incomplete orders where details have already been entered, so that you can follow up with that buyer.
• Tickets: blocked, locked or released (for example when sold via TicketSwap), resold, personalized and scanned.
• Pre-registrations, as soon as someone signs up.
• With the api_get function, you retrieve the current details of a transaction retrospectively.

Technical knowledge is usually required for setup. The AI assistant can create a webhook for you.

Each event has its own dashboard with sales graphs per ticket product, payment methods, and languages. Additionally, you can download a whole range of reports as Excel files for each event.

• Transaction data from successful, canceled, failed, and refunded orders, with the columns you choose.
• Visitor list, all tickets, and the unique email addresses of your buyers.
• Sales by place of residence, a scan report, and a no-show report.
• Comparing events: daily sales over the last 90 days alongside those of previous editions.
• A monthly, quarterly, or annual expense report as the basis for your tax return.

The transaction monitor is a wall-mounted screen. You see sales coming in without clicking anything.

• The last ten transactions.
• A sales chart and the figures for the current month.
• Refreshes automatically every twenty seconds.

You create additional users yourself and assign a role to everyone. This way, a scanner sees no revenue and an accountant sees no settings.

• Roles: owner, administrator, financial manager, event manager, cashier, and ticket scanner.
• You can block or unblock a user at any time.
• You view and end scanner sessions from the backoffice.

If a visitor cannot attend, they want to resell their ticket. This happens securely via the full integration with TicketSwap.

• A submitted ticket is checked upon uploading and during the sale.
• The buyer receives a completely new ticket with a new barcode. The old one expires, so fraud is ruled out.
• For named tickets, the new buyer's details automatically appear on the ticket.

More about integrations

Ticketkeeper is a wallet app for tickets. With the integration, the ticket automatically appears on your visitor's phone after purchase.

• If the visitor already has the app, the ticket appears in it automatically based on their mobile number.
• If he doesn't have the app yet, he will receive a text message with an invitation.
• Push notifications provide you with an additional channel to reach your visitors.

More about integrations

If you work with Mailchimp, you no longer need to export and import lists.

• You enter your key once in the settings.
• For each event, you choose the list the buyers will appear on.
• After every successful order, the buyer's data is automatically sent there.

More about integrations

The Festival Gift Card is a gift card specifically for events and festivals, available for purchase online and in more than 4,000 stores in the Netherlands and Belgium.

• You activate the card as a payment option for your events.
• Your events will then automatically appear on the Festival Cadeaukaart website.
• Available in the Netherlands and Belgium.

More about integrations

IMS is the event logging system in which security, the medical service, and the organization record what happens.

• Your entry data is automatically sent to IMS every two minutes.
• Everyone working in IMS sees how many visitors are inside.
• In SimpleTicket, you follow the same numbers in the Entrance Manager.

More about integrations

You connect your own payment provider to your ticket shop. The visitor pays directly to you; SimpleTicket never holds your ticket money.

• Works with popular payment providers, such as Mollie, Stripe or a local provider.
• You establish the connection in a payment profile.
• You can use multiple payment profiles side by side.
• For each profile, you set a fixed amount or percentage that you charge the visitor.
• You agree with your provider on how often payouts are made. Daily is also possible.

This is how the rates work