Our company
Built because we needed it ourselves
SimpleTicket was not conceived at a boardroom table. It grew out of our own events, at a time when selling tickets online was still new.
SimpleTicket in four figures
- 1,000
- events per year via the platform
- 20 years
- since the first ticket in 2006
- 8
- languages in the ticket shop
- € 0
- ticket revenue we hold for you
How it started
In 2005 iDEAL had just launched. We organised events and wanted to sell our tickets online. The parties offering that at the time were expensive and cumbersome. So we built it ourselves. In 2006 we sold our first ticket.
The system was simple and did exactly what it had to do. Soon befriended organisers asked if they could use it too. That is how a solution for ourselves became a platform for others.
Growing along with technology
In 2005 smartphones did not exist yet. Scanning a ticket with a camera was unthinkable. Everything has changed since, and the platform has moved with every step: from printed tickets to the phone, from manual lists to real-time inflow figures, and now to an AI assistant that carries out the work for you.
What stayed the same
The name says it all. We make ticketing simple, for the organiser and for the visitor. And we still believe that the revenue of an event belongs to the one who organises it. That is why your ticket money goes straight to your own account.
We still stand at the entrance of events ourselves. What we see there, we build back into the platform.
Timeline
From our own system to a platform across borders
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2005
We start building
A ticketing system for our own events, because what was for sale was expensive and cumbersome.
-
2006
The first ticket
SimpleTicket goes live. Soon after, the first other organisers join.
-
2012
The first mobile scanners
Tickets are scanned at the entrance with a mobile device, instead of a USB barcode scanner on a laptop.
-
2016
Across the border
The first international events, including Holi Fusion in Turin.
-
2020
The platform rebuilt
While events come to a standstill, we completely rebuild the backoffice and the platform. In the same year the scanner app for iOS and Android arrives.
-
2022
A completely new ticket shop
More modern and even faster. The shop adopts the organiser's branding better and is made for the newest smartphones.
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2026
AI in the platform and launch in Morocco
With the AI assistant and the MCP connection you let work in the platform be carried out for you. In the same year SimpleTicket starts in Morocco, as the first Dutch ticket provider with its own branch in that country.
What we stand for
Three things we never let go
The organiser is in control
You set everything up yourself and never have to wait for us. An extra ticket product, a different price or a new edition is arranged in the backoffice, even on a Saturday night.
Your money is yours
Your visitor pays you directly via your own payment provider. We never hold ticket money. Never have, and that stays that way.
Knowledge from practice
We have stood at entrances ourselves for twenty years, from clubs to festivals with tens of thousands of visitors. What we see there, we build back into the platform.
Getting to know us further
How we work with you
Support
Easy to arrange yourself, with people who help you by e-mail and phone when needed.
Read moreEntrance management
Our experience at the entrance, as advice beforehand or fully executed on the day itself.
Read moreBecome a partner
Bring in organisers, or start your own SimpleTicket branch in another country.
Read moreReady to see what SimpleTicket can do for you?
Request a demo and experience the difference for yourself.
- No subscription or setup costs
- Revenue directly into your own account
- No multi-year contract needed