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Festival Cadeaukaart: a unique gift and a powerful tool for organizers

With the Festival Cadeaukaart and SimpleTicket, you increase the visibility of your festival without any extra effort

· 3 min read

An evening dancing under the stars, discovering new music or raising a glass to life together: festivals are moments you never forget. So how nice is it to give someone an experience like that? You can, with the Festival Cadeaukaart: a gift card that gives access to the best festivals and events. And it is not just the recipient who enjoys it. For you as an organizer, it offers plenty of opportunities too.



On sale in more than 4,000 shops


The Festival Cadeaukaart is available in more than 4,000 shops in the Netherlands, including Albert Heijn, HEMA, Bruna, Primera, PLUS, SPAR, DekaMarkt, Hoogvliet and Kruidvat. New points of sale are added every week, and the card can also be bought online. That means nationwide visibility in places where hundreds of thousands of people pass by every day.


Every year, the card is accepted at more than 1,000 festivals and events.


Automatically in the event calendar


Do you sell your tickets through SimpleTicket? Then activate the Festival Cadeaukaart in your back office. Your events will then appear fully automatically in the event calendar on festivalcadeau.com. No extra work, just extra visibility. Visitors to the site can see at a glance where they can spend their card and click straight through to your ticket shop.


Your own logo on the packaging


Do you sell through SimpleTicket and work with the Festival Cadeaukaart? From a minimum number of tickets sold per year, you can have your own event logo printed on the gift card packaging. Your logo will then be seen in every participating shop, from the HEMA in the city centre to the SPAR at the campsite. Reach like that would normally cost thousands of euros in marketing budget. Want to know whether your event qualifies? Get in touch with us.


Good to know


A visitor can pay up to €50 per online order with the gift card; this is a legal rule to prevent money laundering. If an order costs more, the visitor simply pays the rest with another payment method, such as iDEAL | Wero. One card can be used per order.


In short


The Festival Cadeaukaart is more than a fun surprise for festivalgoers. It is a smart marketing tool for organizers who want to increase their visibility without extra effort. With SimpleTicket it is easy and automatic, and your reach grows with every new shop.


👉 Want to stand out in a crowded market? Get in touch with us and we will talk through the options.

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