An evening dancing beneath the stars, discovering new music, or raising a glass together. Festivals create memories that last. How wonderful to give someone that experience as a gift? That’s exactly what Festivalcadeau, a Dutch festival gift card, makes possible: it gives someone access to some of the best festivals in the Netherlands. And Festivalcadeau is more than a treat for the recipient—it also creates opportunities for organizers.

The Festivalcadeau card is already available at every Albert Heijn in the Netherlands. Its retail network is growing quickly: soon, the card will also be on the shelves at Primera, Bruna, Readshop, SPAR, Hema, and Hoogvliet. That means national visibility in places visited by hundreds of thousands of people every day—a gift card right in the middle of everyday life.
Organizers who sell tickets through SimpleTicket can benefit even more. Once they activate Festivalcadeau in their SimpleTicket dashboard, their events are added automatically to the event calendar on festivalcadeau.com. No extra work, just more visibility. Visitors to the site can see at a glance which events accept the gift card and click straight through to buy tickets.
There’s more. Organizers who use SimpleTicket and participate in Festivalcadeau can have their own event logo printed on the physical gift card packaging. Your logo could appear in participating shops everywhere, from an Albert Heijn in the city center to a SPAR at a campsite. It’s a unique way to put your festival in front of a broad audience—exposure that would normally cost thousands of euros in marketing.
In short, Festivalcadeau is more than a lovely surprise for festivalgoers. It’s also a smart marketing tool for organizers who want to increase their visibility without extra work. SimpleTicket makes the whole process simple, automated, and efficient. And as the retail network grows, so does your reach.
Want your event to stand out in a crowded market? Festivalcadeau is a great way to get noticed, both literally and figuratively. Click here to schedule an appointment and discuss the possibilities.