Automate your ticket data with SimpleTicket webhooks
Imagine this: someone buys a ticket and, without you doing anything, the details are instantly in your CRM, email tool, or accounting system. No exports, no manual work, no errors. That is what you do with webhooks.
What is a webhook?
A webhook is an automated notification. As soon as something happens in SimpleTicket, such as an order or a refund, we send that information directly to an address (URL) of your choice. This can be your accounting software, your email tool, a merchandise platform, or your own system.
What can you do with it?
A webhook responds to triggers: you determine upon which event data is sent. A few examples:
order_created , as soon as someone completes an order. Automatically send an offer from your merchandise shop or provide access to an online community.
order_refund , if an order is refunded. Your accounting or CRM knows immediately that the transaction has been cancelled.
ticket_personalized , if a ticket is issued in a visitor's name. Add that visitor to your marketing database, even if the buyer is not attending themselves.
ticket_scanned , as soon as someone actually enters. Send only those present a thank you or an invitation to the next edition.
You decide which data is transferred: from contact details and ticket price to discount codes used and answers to your own questions.
Technical? Let your AI assistant handle it.
Setting up a webhook used to be something for a developer. That is no longer necessary. You can leave it to:
the built-in SimpleTicket assistant in your back office, or
your own AI assistant , such as Claude, ChatGPT, or Cursor, via the MCP connection.
Explain what you want in plain language, for example: "Send every new order to this address in my CRM, with name, email, and ticket product." The assistant creates the webhook, sets up the triggers and details, and sends a test notification to check if your system receives it correctly. Did something go wrong later? Just ask which notifications failed and why: the assistant reads the delivery log for you.
You remain in control: an AI connection only receives write access to webhooks if you explicitly grant permission, and you revoke that access with a single click.
Who is this useful for?
For every organizer who uses multiple systems, from marketing and CRM to administration or fulfillment. Do you work with Brevo, HubSpot, Exact, WooCommerce, or another platform? Chances are a webhook connects directly to it.
Would you prefer help from a human?
If you can't figure it out with your assistant, or if you want a more complex integration, we are happy to help brainstorm or set up the integration for you.
👉 Curious what webhooks can do for your organization? Get in touch with us; we'd be happy to brainstorm with you.